There is still a lot of uncertainty on how to ensure you are complying with the updated privacy laws that were passed last year, commonly known as the 'Cookie Law'. What is certain is that the Information Commissioners Office (ICO) is in a position to enforce the law. What is uncertain, is how the law will be interpreted and what will be enforced. There is still some ambiguity about which cookies require visitor consent, while protecting the privacy of European citizens.
Having evaluated the website changes some of the bigger institutions and companies have made, we have developed an easy to deploy solution that, we believe, will demonstrate that your websites are endeavouring to comply with the laws. Here comes the disclaimer bit:
We are not legal experts and cannot guarantee that this solution will be compliant with the law. Please seek your own legal counsel to provide you with any assurance that you need.
OK, disclaimer in place. In reality, the coming months will provide insights into how the law will be interpreted and enforced. However we have implemented our solution ourselves and therefore feel that, at best, it makes us compliant. At worst, it shows that we are trying to be compliant. Of all of the examples we reviewed the ICO's own implementation is the most brutal which limits the usefulness of tools like Google Analytics to help provide useful insight and data. HSBC's is the most relaxed, simply making a statement. Ours falls neatly in between these two and, we believe, strives to achieve what the law is trying to achieve without sacrificing useful anonymous user data.
Useful links to relevant information:
Best wishes, WiseTiger.